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The value you bring customers and your companies.
Here is a consolidation of alle the value you bring to customers and your companies.
Value Customers
- Security
- Delivery
- Knowledge
- Know how
- Service
- Quality
- Time saving
- Quick problem solving
- Image
- Keep customers informed
- Make their life easier
- Help them reach their own customers
- Security and predictability
- To add profitability
- Be a tool
- Guidance
- Personal interaction
Value own company
- Credibility
- Experience
- Thought leadership
- Information
- Securing profit
- Bring information and knowledge from the market
- Improving reputaion and image
- Help develope company
- Be a resource
- Add profitability
- Secure relationsships
- Customer list
- Profit
- New ideas
Some of the above values, you put in to a model called the FAB model. See below what the advantages and benefits is for your customers and your companies.
THE FAB MODEL (Features, Advantages, Benefits)
These are
Features | Advantages | Benefits |
Keep the customer informed | The customer feels safe and experience good service | The customers become loyal |
Reputation | Stabile turnover | New customers, which secure profit |
Better parts stock, which means faster delivery | Time saving for the customer/machine | More earnings |
Quick problem solving | Personal time saving | More focus on customers own business |
Better service | High service quality | Trust |
Better image | Strong partner | More orders |
Personal interaction | Trust and engagement on a personal level | Safety |
New ideas/Thoughtleader | Foreseeing the market | Updated, staying in business |
Tool | Time saving | Profit for the customer |
Experience | Avoiding mistakes | Time saving, money saving |
Safety | Update, 25/7 service, warranty | Tie saving, money, profit, second car |
Succes | Greater turnover, ease, confidence | Freedom, happy employees, less sickleave |
Here you can find parts of the presentation I gave last tuesday
Press this link to open the PDF file: CNH-Industrial-presentation-handouts
LinkedIn post
Here you can find the post I did on LinkedIn regarding the workshop, where you attended. Please feel free to comment, share and like the post: https://www.linkedin.com/feed/update/urn:li:activity:6342310108684525568
Have a great end of 2017 and an even better 2018.
Jesper Vig Thomasen
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